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Consumer Behavior Analysis and Social Marketing: The case of environmental conservation

Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Yani-de-Soriano, M.; Sigurdsson, V.

Authors

G.R. Foxall

J.M. Oliveira-Castro

V.K. James

M. Yani-de-Soriano

V. Sigurdsson



Contributors

S.J. Krishna
Editor

VK Wells v.k.wells@durham.ac.uk
Other

Citation

Foxall, G., Oliveira-Castro, J., James, V., Yani-de-Soriano, M., & Sigurdsson, V. (2008). Consumer Behavior Analysis and Social Marketing: The case of environmental conservation. In S. Krishna (Ed.), Marketing for social change : perspectives and experiences. Icfai University Press

Publication Date Jan 1, 2008
Deposit Date Jan 14, 2011
Book Title Marketing for social change : perspectives and experiences.
ISBN 9788131415092
Public URL https://durham-repository.worktribe.com/output/1683818
Publisher URL http://www.iupindia.in/default.asp