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Consumer behavior analysis and social marketing : the case of environmental conservation.

Foxall, G.R. and Oliveira-Castro, J.M. and James, V.K. and Yani-de-Soriano, M. and Sigurdsson, V. (2008) 'Consumer behavior analysis and social marketing : the case of environmental conservation.', in Marketing for social change : perspectives and experiences. Hyderabad, India: Icfai University Press.


Item Type:Book chapter
Full text:Full text not available from this repository.
Publisher Web site:http://www.iupindia.in/default.asp
Record Created:19 Jan 2011 16:45
Last Modified:27 Oct 2011 11:10

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