Consumer Behaviour Analysis and Consumer Brand Choice

Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.

Consumer Behaviour Analysis and Consumer Brand Choice

Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.

Authors

G.R. Foxall

J.M. Oliveira-Castro

V.K. James

T.C. Schrezenmaier

Contributors

VK Wells v.k.wells@durham.ac.uk
Other

Abstract

This is the SECOND of TWO linked articles on consumer behavioural analysis dealing with the Behavioural Perspective Model, which locates consumer behaviour at the intersection of the consumer’s learning history and the consumer situation. As an example of research inspired by the Model, this article presents investigations into consumers’ patterns of brand choice, showing how brand repertoires are formed and how brands are selected within those repertoires.

Citation

Foxall, G., Oliveira-Castro, J., James, V., & Schrezenmaier, T. (2007). Consumer Behaviour Analysis and Consumer Brand Choice. Management online review,

Journal Article Type	Article
Online Publication Date	Aug 1, 2007
Publication Date	Aug 1, 2007
Deposit Date	Feb 4, 2011
Publicly Available Date	Mar 17, 2011
Journal	Management Online Review (MORE)
Publisher	Oxford Management Publishing
Peer Reviewed	Peer Reviewed
Keywords	Consumer behaviour analysis, Behavioural Perspective Model, Brand choice.
Public URL	https://durham-repository.worktribe.com/output/1544074
Publisher URL	http://www.morexpertise.com/download.php?id=69