Cookies

We use cookies to ensure that we give you the best experience on our website. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.


Durham Research Online
You are in:

The dynamics of cultural influence networks.

Harrison, J.R. and Carroll, Glenn R. (2002) 'The dynamics of cultural influence networks.', Computational & mathematical organization theory., 8 (1). pp. 5-30.

Abstract

This article investigates the behavior of cultural influence networks over time, using a computer simulation based on a formal model of cultural transmission in organizations. In the formal model, every organizational member exerts some cultural influence on, and is influenced by, every other member; these influence paths constitute a dense social network and the weights of paths (ties) vary throughout the network. Over time, each organizational member's enculturation level changes in response to influence from other members, and the influence weight of each path changes in relationship to the cultural similarity of the individuals connected by the path. Virtual experiments explore the configuration and evolution of the cultural influence network under varying demographic conditions and influence principles. Demographic effects are studied by varying organizational size, hiring selectivity and turnover rates. Two principles for determining initial influence path weights are examined, cohort-based influence and random influence. The simulations show that the cultural influence network evolves over time to a robust configuration, fluctuating around a stable dynamic equilibrium as individuals enter and leave the organization. As turnover rates rise, cohort-based influence strengthens the influence network and reduces network inequality. In this model, cohort-based influence processes promote cultural stability in organizations.

Item Type:Article
Keywords:Organizational culture, Social influence, Social network, Organizational demography, Organizational change.
Full text:Full text not available from this repository.
Publisher Web site:http://dx.doi.org/10.1023/A:1015142219808
Record Created:25 Mar 2011 15:35
Last Modified:06 Apr 2011 12:06

Social bookmarking: del.icio.usConnoteaBibSonomyCiteULikeFacebookTwitterExport: EndNote, Zotero | BibTex
Usage statisticsLook up in GoogleScholar | Find in a UK Library