G.R. Carroll
The social lives of products: Analyzing product demography for management theory and practice
Carroll, G.R.; Khessina, O.; McKendrick, D.G.
Authors
O. Khessina
D.G. McKendrick
Abstract
Despite the centrality of products in many strategic and managerial theoretical frameworks, little is known systematically about how and why specific products come and go from markets. We argue that narrowing this gap will likely enhance management theory, and we propose that research on product demography—the social lives of products—is a promising way to proceed. For organizing various theoretical ideas used in prior studies, we offer a classification framework. It defines four broad theoretical perspectives on product demography: market rationality, firm rationality, organizational bounded rationality, and institutional rationality. We also outline an approach to product demography that studies empirically the rates of product launch, growth, and withdrawal using stochastic models and data on all products ever appearing in bounded industrial domains. Finally, we discuss the challenges presented by such a fragmented approach to research on product demography and propose a generic research program intended to avoid stagnation.
Citation
Carroll, G., Khessina, O., & McKendrick, D. (2010). The social lives of products: Analyzing product demography for management theory and practice. Academy of Management Annals, 4, 157-203. https://doi.org/10.1080/19416521003732362
Journal Article Type | Article |
---|---|
Publication Date | Jun 1, 2010 |
Deposit Date | Mar 24, 2011 |
Publicly Available Date | Feb 15, 2012 |
Journal | Academy of Management Annals |
Print ISSN | 1941-6520 |
Electronic ISSN | 1941-6067 |
Publisher | Academy of Management |
Peer Reviewed | Peer Reviewed |
Volume | 4 |
Pages | 157-203 |
DOI | https://doi.org/10.1080/19416521003732362 |
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Copyright Statement
This is an electronic version of an article published in Carroll, G.R. and Khessina, O. and McKendrick, D.G. (2010) 'The social lives of products : analyzing product demography for management theory and practice.', Academy of management annals., 4 . pp. 157-203. Academy of management annals is available online at: http://dx.doi.org/10.1080/19416521003732362
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