W. Lam
Case Study Volkswagen in China: The People's car in the People's Republic
Lam, W.
Authors
Contributors
G. Armstrong
Editor
P. Kotler
Editor
M. Harker
Editor
R. Brennan
Editor
Citation
Lam, W. (2009). Case Study Volkswagen in China: The People's car in the People's Republic. In G. Armstrong, P. Kotler, M. Harker, & R. Brennan (Eds.), Marketing : an introduction (508-510). Financial Times ; Prentice Hall
| Publication Date | Jan 1, 2009 |
|---|---|
| Deposit Date | Mar 24, 2011 |
| Pages | 508-510 |
| Book Title | Marketing : an introduction. |
| ISBN | 9780273713951 |
| Public URL | https://durham-repository.worktribe.com/output/1658854 |
| Publisher URL | http://www.pearsoned.co.uk/ |
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