C. Hackley
Explicit, non-integrated product placement in British television programmes
Hackley, C.; Szmigin, I.; Tiwsakul, R.A.
Authors
I. Szmigin
R.A. Tiwsakul
Citation
Hackley, C., Szmigin, I., & Tiwsakul, R. (2005). Explicit, non-integrated product placement in British television programmes. International Journal of Advertising, 24(1), 95-111
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Deposit Date | Aug 4, 2011 |
Journal | International Journal of Advertising |
Print ISSN | 0265-0487 |
Publisher | Taylor and Francis Group |
Peer Reviewed | Peer Reviewed |
Volume | 24 |
Issue | 1 |
Pages | 95-111 |
Public URL | https://durham-repository.worktribe.com/output/1529278 |
Publisher URL | http://www.internationaljournalofadvertising.com/PreviousIssues.aspx?Vol=24&Num=1 |
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