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Explicit, non-integrated product placement in British television programmes

Hackley, C.; Szmigin, I.; Tiwsakul, R.A.

Authors

C. Hackley

I. Szmigin

R.A. Tiwsakul



Citation

Hackley, C., Szmigin, I., & Tiwsakul, R. (2005). Explicit, non-integrated product placement in British television programmes. International Journal of Advertising, 24(1), 95-111

Journal Article Type Article
Publication Date Jan 1, 2005
Deposit Date Aug 4, 2011
Journal International Journal of Advertising
Print ISSN 0265-0487
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 24
Issue 1
Pages 95-111
Public URL https://durham-repository.worktribe.com/output/1529278
Publisher URL http://www.internationaljournalofadvertising.com/PreviousIssues.aspx?Vol=24&Num=1