Advertising Regulation and the Protection of Children-Consumers in the European Union: In the Best Interest of… Commercial Operators?

Garde, A.

doi:10.1163/157181811x587331

Advertising Regulation and the Protection of Children-Consumers in the European Union: In the Best Interest of… Commercial Operators?

Garde, A.

Authors

A. Garde

Abstract

This article argues that, despite its promise to mainstream the best interests of the child into all EU policies, the European Commission has failed to ensure that the EU internal market and consumer policies, which are at the heart of the EU legal order, adequately protect children. Two main pieces of EU legislation illustrate the argument: the Unfair Commercial Practices Directive and the Audiovisual Media Services Directive.

Citation

Garde, A. (2011). Advertising Regulation and the Protection of Children-Consumers in the European Union: In the Best Interest of… Commercial Operators?. International Journal of Children's Rights, 19(3), 523-545. https://doi.org/10.1163/157181811x587331

Journal Article Type	Article
Publication Date	Nov 1, 2011
Deposit Date	Oct 11, 2010
Publicly Available Date	Oct 11, 2012
Journal	International Journal of Children's Rights
Print ISSN	0927-5568
Electronic ISSN	1571-8182
Publisher	Brill Academic Publishers
Peer Reviewed	Peer Reviewed
Volume	19
Issue	3
Pages	523-545
DOI	https://doi.org/10.1163/157181811x587331
Keywords	Children’s rights, European Union, Mainstreaming, Internal market, Public health and consumer protection, Advertising, Commercialisation of childhood, Vulnerable consumers, Obesity prevention.