“Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running

Kerrigan, F.; Larsen, G.; Hanratty, S.; Korta, K.

doi:10.1177/1470593114521451

“Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running

Kerrigan, F.; Larsen, G.; Hanratty, S.; Korta, K.

Authors

F. Kerrigan

Professor Gretchen Larsen gretchen.larsen@durham.ac.uk
Professor

S. Hanratty

K. Korta

Abstract

This study examines the ubiquitous nature of music in the context of the running community. Data collected from an online running forum and a series of diary studies and interviews indicate that runners use mobile music technologies to create soundscapes in order to enhance their running experience. Our findings suggest that these soundscapes play an essential role in providing and supporting the experience of pleasurable escape when running. Through the musicalisation of running, people escape their humdrum existence, the Cartesian dualism of mind/body, the very act of running and the urban environment. This multifaceted manifestation of escape contributes to our understanding of hedonic and experiential consumption. These findings also challenge existing instrumental notions of performance-enhancing music consumption in sports activities and offer instead a complex, socially constructed musicalisation of running, which involves the remixing and reconfiguration of the aural landscape in an attempt to create the perfect running experience.

Citation

Kerrigan, F., Larsen, G., Hanratty, S., & Korta, K. (2014). “Gimme Shelter”: Experiencing Pleasurable Escape Through the Musicalisation of Running. Marketing Theory, 14(2), 147-166. https://doi.org/10.1177/1470593114521451

Journal Article Type	Article
Online Publication Date	Feb 25, 2014
Publication Date	Jun 1, 2014
Deposit Date	May 23, 2014
Publicly Available Date	May 26, 2014
Journal	Marketing Theory
Print ISSN	1470-5931
Electronic ISSN	1741-301X
Publisher	SAGE Publications
Peer Reviewed	Peer Reviewed
Volume	14
Issue	2
Pages	147-166
DOI	https://doi.org/10.1177/1470593114521451
Keywords	Escape, Experiential and hedonic consumption, Music consumption, Pleasure, Running.
Public URL	https://durham-repository.worktribe.com/output/1464082

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Copyright Statement
The final definitive version of this article has been published in the journal Marketing Theory, 14/2, 2014 © SAGE Publications Ltd at the Marketing Theory page: http://mtq.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/