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Why 'place' matters in the development and impacts of Fairtrade production.

McEwan, Cheryl and Hughes, Alex and Bek, David and Rosenberg, Zaitun (2014) 'Why 'place' matters in the development and impacts of Fairtrade production.', Food chain., 4 (1). pp. 78-92.


This paper examines the importance of place for the cultural and environmental dynamics shaping Fairtrade cooperatives. It draws on a case study of the Eksteenskuil Agricultural Cooperative (EAC) in South Africa's Northern Cape, which supplies Fairtrade raisins to Traidcraft plc, one of the UK's leading Fairtrade organizations. It examines how the histories and geographies of place continually challenge and redefine the meaning and effectiveness of Fairtrade. It concludes with a number of recommendations for both Fairtrade organizations in general and EAC/Traidcraft specifically.

Item Type:Article
Keywords:South Africa, Fairtrade, Place, Geography, History, Traidcraft.
Full text:(AM) Accepted Manuscript
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Publisher statement:© Practical Action Publishing, 2014. The definitive, peer-reviewed and edited version of this article is published in Food Chain, 4, 1, 78-92, 2014,
Date accepted:No date available
Date deposited:27 May 2014
Date of first online publication:February 2014
Date first made open access:No date available

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