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Postcolonial perspectives on global production networks : insights from Flower Valley in South Africa.

Hughes, Alex and McEwan, Cheryl and Bek, David (2015) 'Postcolonial perspectives on global production networks : insights from Flower Valley in South Africa.', Environment and planning A., 47 (2). pp. 249-266.


This paper proposes dialogue between postcolonial theory and the analytical frameworks of global value chains (GVCs) and global production networks (GPNs). It does so in order to open up more culturally sensitive accounts of global supply networks and exporting localities than those provided by prevailing political-economic approaches. Particular focus is placed on Zein-Elabdin’s postcolonial notion of economic hybridity to advance understanding of the institutional contexts shaping production networks. The value of applying this concept to GVC/GPN studies is illustrated in the case of a sustainable wildflower harvesting supply network in South Africa’s Western Cape, which supplies ethically promoted bouquets to domestic and European markets. Transnational cultural politics, including those associated with colonial encounters, are shown to shape the hybrid institutional context of this production network. It is suggested that such a perspective on institutional hybridity offers just one fruitful conversation between postcolonial approaches and GVC/GPN frameworks.

Item Type:Article
Keywords:Global production networks, Global value chains, Postcolonial theory, South Africa.
Full text:(AM) Accepted Manuscript
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Publisher statement:Hughes A, McEwan C, Bek D, 2015. The definitive, peer-reviewed and edited version of this article is published in Environment and Planning A 47(2) 249-266, 2015, 10.1068/a130083p.
Date accepted:No date available
Date deposited:07 October 2014
Date of first online publication:01 January 2015
Date first made open access:01 January 2016

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