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Innovation capability, marketing capability, and firm performance : a two-nation study of China and Korea.

Yuan, X. and Shin, S. and He, X. and Kim, S. Y. (2016) 'Innovation capability, marketing capability, and firm performance : a two-nation study of China and Korea.', Asian business and management., 15 (1). pp. 32-56.


This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea.

Item Type:Article
Full text:(AM) Accepted Manuscript
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Publisher statement:This is a post-peer-review pre-copyedit version of an article published in Asian Business & Management. The definitive publisher-authenticated version Yuan, X., Shin, S., He, X. & Kim, S. Y. (2016). Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea. Asian Business & Management, 15(1): 32-56 is available online at:
Date accepted:07 November 2015
Date deposited:11 November 2015
Date of first online publication:27 January 2016
Date first made open access:27 January 2017

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