Perception-induced effects of Corporate Social Irresponsibility (CSiR) for Stereotypical and Admired Firms

Voliotis, S.; Vlachos, P.; Epitropaki, O.

doi:10.3389/fpsyg.2016.00970

Perception-induced effects of Corporate Social Irresponsibility (CSiR) for Stereotypical and Admired Firms

Voliotis, S.; Vlachos, P.; Epitropaki, O.

Authors

S. Voliotis

P. Vlachos

Professor Olga Epitropaki olga.epitropaki2@durham.ac.uk
Professor

Abstract

How do stakeholders react to Corporate Social Irresponsibility (CSiR)? What are the emotional mechanisms and behavioral outcomes following CSiR perception? The psychology of CSR literature has yet to address these important questions and has largely considered CSR and CSiR as the opposite poles of the same continuum. In contrast, we view CSR and CSiR as distinct constructs and theorize about the cognitive (perceptual), emotional, and behavioral effects of CSiR activity on observers (i.e., primary and secondary stakeholders) building on theories of intergroup perception. Specifically, building on the Stereotype Content Model (SCM; Fiske et al., 2002) and the BIAS map (i.e., Behaviors from Intergroup Affect and Stereotypes; Cuddy et al., 2007)—which extends the SCM by predicting behavioral responses—we make predictions on potential stakeholder reactions to CSiR focusing on two practice-relevant cases: (a) a typical for-profit firm that engages in a CSiR activity, (b) an atypical admired firm that engages in CSiR activity.

Citation

Voliotis, S., Vlachos, P., & Epitropaki, O. (2016). Perception-induced effects of Corporate Social Irresponsibility (CSiR) for Stereotypical and Admired Firms. Frontiers in Psychology, 7, Article 970. https://doi.org/10.3389/fpsyg.2016.00970

Journal Article Type	Article
Acceptance Date	Jun 10, 2016
Online Publication Date	Jun 24, 2016
Publication Date	Jun 24, 2016
Deposit Date	Sep 16, 2016
Publicly Available Date	Sep 16, 2016
Journal	Frontiers in Psychology
Print ISSN	1664-1078
Publisher	Frontiers Media
Peer Reviewed	Peer Reviewed
Volume	7
Article Number	970
DOI	https://doi.org/10.3389/fpsyg.2016.00970
Public URL	https://durham-repository.worktribe.com/output/1404812

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Copyright Statement
Copyright © 2016 Voliotis, Vlachos and Epitropaki. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.