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The rise of big data and the loss of privacy.

Chirita, Anca Daniela (2018) 'The rise of big data and the loss of privacy.', in Personal data in competition, consumer protection and intellectual property law : towards a holistic approach? Berlin ; Heidelberg: Springer, pp. 153-189. MPI studies on intellectual property and competition law. (28).


This chapter offers a classification of personal data based on the study of privacy policies of Google, Microsoft Windows, Facebook, Instagram, Linked-In, and Whisper. It argues that online price discrimination contributes to higher corporate profits and economic inequality. Competition policy intervention is therefore needed to curb this inequality that generates a false impression that a few digital giants are competing on the merit of their ‘highly innovative’ data-driven products and performance. The chapter argues that knowing a consumer’s usage, frequency, preferences, and choices disempowers online consumers.

Item Type:Book chapter
Full text:Publisher-imposed embargo
(AM) Accepted Manuscript
File format - PDF (Conference presentation)
Full text:(AM) Accepted Manuscript
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Date accepted:No date available
Date deposited:21 September 2016
Date of first online publication:03 November 2018
Date first made open access:03 November 2020

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