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Why ‘place’ matters in the development and impacts of Fairtrade production.

McEwan, C. and Hughes, A. and Bek, D. and Rosenberg, Z. (2017) 'Why ‘place’ matters in the development and impacts of Fairtrade production.', in Fairtrade impacts : lessons from around the world. Rugby: Practical Action Publishing, pp. 29-44.


This chapter examines the importance of place for the cultural and environmental dynamics shaping Fairtrade cooperatives. It draws on a case study of the Eksteenskuil Agricultural Cooperative (EAC) in South Africa’s Northern Cape, which supplies Fairtrade raisins to Traidcraft plc, one of the UK’s leading Fairtrade organizations. It examines how the histories and geographies of place continually challenge and redefine the meaning and effectiveness of Fairtrade. It concludes with a number of recommendations for both Fairtrade organizations in general and EAC/Traidcraft specifically.

Item Type:Book chapter
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Publisher statement:© Practical Action Publishing, 2017. The definitive, peer-reviewed and edited version of this chapter is published in Fairtrade Impacts: Lessons from Around the World. Edited by Valerie Nelson. Practical Action Publishing.
Date accepted:No date available
Date deposited:04 May 2017
Date of first online publication:08 June 2017
Date first made open access:08 December 2017

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