Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments

Caputo, V.; van Loo, E.; Scarpa, R.; Nayga Jr., R.M.; Verbeke, W.

doi:10.1111/1477-9552.12246

Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments

Caputo, V.; van Loo, E.; Scarpa, R.; Nayga Jr., R.M.; Verbeke, W.

Authors

V. Caputo

E. van Loo

Professor Riccardo Scarpa riccardo.scarpa@durham.ac.uk
Professor

R.M. Nayga Jr.

W. Verbeke

Abstract

A number of choice experiment (CE) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food products. This paper addresses a set of related methodological questions using empirical consumer data from a CE on poultry meat with sustainability labels. First, it assesses whether there are differences in terms of marginal willingness to pay estimates between the two most common ways of collecting stated ANA (serial and choice task level). Second, it validates the self-reported ANA behaviour across both approaches. Third, it explores the concordance of stated methods with that of the inferred method. Results show that WTP estimates from serial-level data differ from those from choice task-level data. Also, self-reported measures on choice task ANA are found to be more congruent with model estimates than those for serial ANA, as well as with inferred ANA.

Citation

Caputo, V., van Loo, E., Scarpa, R., Nayga Jr., R., & Verbeke, W. (2018). Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments. Journal of Agricultural Economics, 69(1), 35-57. https://doi.org/10.1111/1477-9552.12246

Journal Article Type	Article
Acceptance Date	May 29, 2017
Online Publication Date	Oct 20, 2017
Publication Date	Feb 1, 2018
Deposit Date	Oct 30, 2017
Publicly Available Date	Oct 20, 2019
Journal	Journal of Agricultural Economics
Print ISSN	0021-857X
Electronic ISSN	1477-9552
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	69
Issue	1
Pages	35-57
DOI	https://doi.org/10.1111/1477-9552.12246
Public URL	https://durham-repository.worktribe.com/output/1341506

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Copyright Statement
This is the accepted version of the following article: Caputo, V., Van Loo, E. J., Scarpa, R., Nayga, R. M. and Verbeke, W. (2017), Comparing Serial, and Choice Task Stated and Inferred Attribute Non-Attendance Methods in Food Choice Experiments. Journal of Agricultural Economics, which has been published in final form at https://doi.org/10.1111/1477-9552.12246. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.