D. Yuan
What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?
Yuan, D.; Lin, Z.; Zhou, R.
Abstract
Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a research model integrating two personal attributes (consumer innovativeness and subjective knowledge) and two e-service factors (perceived ease of use and usefulness) in predicting consumer voluntary knowledge sharing in an online community. Data were collected using a web-based survey of 364 airline travelers recruited through an online travel community in China. Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used to analyze the data. The results reveal that personal factors are stronger drivers of knowledge sharing than e-service factors. This study advances consumer knowledge sharing in online communities, and has implications for enhancing a firm’s e-service strategies.
Citation
Yuan, D., Lin, Z., & Zhou, R. (2016). What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?. Computers in Human Behavior, 63, 68-74. https://doi.org/10.1016/j.chb.2016.05.019
Journal Article Type | Article |
---|---|
Acceptance Date | May 7, 2016 |
Online Publication Date | May 14, 2016 |
Publication Date | Oct 1, 2016 |
Deposit Date | Nov 10, 2017 |
Publicly Available Date | Mar 28, 2024 |
Journal | Computers in Human Behavior |
Print ISSN | 0747-5632 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 63 |
Pages | 68-74 |
DOI | https://doi.org/10.1016/j.chb.2016.05.019 |
Public URL | https://durham-repository.worktribe.com/output/1343916 |
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http://creativecommons.org/licenses/by-nc-nd/4.0/
Copyright Statement
© 2016 This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
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