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What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?

Yuan, D.; Lin, Z.; Zhou, R.

What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors? Thumbnail


Authors

D. Yuan

R. Zhou



Abstract

Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a research model integrating two personal attributes (consumer innovativeness and subjective knowledge) and two e-service factors (perceived ease of use and usefulness) in predicting consumer voluntary knowledge sharing in an online community. Data were collected using a web-based survey of 364 airline travelers recruited through an online travel community in China. Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used to analyze the data. The results reveal that personal factors are stronger drivers of knowledge sharing than e-service factors. This study advances consumer knowledge sharing in online communities, and has implications for enhancing a firm’s e-service strategies.

Citation

Yuan, D., Lin, Z., & Zhou, R. (2016). What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?. Computers in Human Behavior, 63, 68-74. https://doi.org/10.1016/j.chb.2016.05.019

Journal Article Type Article
Acceptance Date May 7, 2016
Online Publication Date May 14, 2016
Publication Date Oct 1, 2016
Deposit Date Nov 10, 2017
Publicly Available Date Mar 28, 2024
Journal Computers in Human Behavior
Print ISSN 0747-5632
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 63
Pages 68-74
DOI https://doi.org/10.1016/j.chb.2016.05.019
Public URL https://durham-repository.worktribe.com/output/1343916

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