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Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness

Chen, Y.; Lin, Z.

Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness Thumbnail


Authors

Y. Chen



Abstract

Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.

Citation

Chen, Y., & Lin, Z. (2015). Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21(1), 41-57. https://doi.org/10.1080/13683500.2015.1055714

Journal Article Type Article
Acceptance Date May 23, 2015
Online Publication Date Jul 14, 2015
Publication Date Jul 14, 2015
Deposit Date Nov 10, 2017
Publicly Available Date Mar 28, 2024
Journal Current Issues in Tourism
Print ISSN 1368-3500
Electronic ISSN 1747-7603
Publisher Taylor and Francis Group
Peer Reviewed Peer Reviewed
Volume 21
Issue 1
Pages 41-57
DOI https://doi.org/10.1080/13683500.2015.1055714
Public URL https://durham-repository.worktribe.com/output/1343887

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