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Behavioural patterns in Mediterranean-style drinking: Generation Y preferences in alcoholic beverage consumption

Agnoli, L.; Boeri, M.; Scarpa, R.; Capitello, R.; Begalli, D.

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Authors

L. Agnoli

M. Boeri

R. Capitello

D. Begalli



Abstract

The received wisdom is that patterns of alcohol consumption in Mediterranean countries are healthier than in northern European counterparts. However, recent surveys highlight the growing tendency by younger generations to change drinking-style. This increases the concern over adoption of unhealthy consumption behaviours that might be carried over in later age. What remains unexplored are the details of these emerging consumption patterns. The objective of this paper is to cast some light on these phenomena using stated choice data. This study quantitatively explores consumption contexts and links them to characteristics of young Italians. Data collected from a questionnaire completed by 556 respondents are used to estimate a Latent Class Model. Results reveal the existence of eight distinct consumption patterns, some of them far from the Mediterranean tradition. Socialization is the main motivation for alcohol consumption. Consumption of wine, the traditional Mediterranean drink, appears to be in the process of being re-discovered and re-appreciated.

Citation

Agnoli, L., Boeri, M., Scarpa, R., Capitello, R., & Begalli, D. (2018). Behavioural patterns in Mediterranean-style drinking: Generation Y preferences in alcoholic beverage consumption. Journal of Behavioral and Experimental Economics, 75, 117-125. https://doi.org/10.1016/j.socec.2018.06.001

Journal Article Type Article
Acceptance Date Jun 6, 2018
Online Publication Date Jun 15, 2018
Publication Date Aug 1, 2018
Deposit Date Jun 7, 2018
Publicly Available Date Jun 15, 2020
Journal Journal of Behavioral and Experimental Economics
Print ISSN 2214-8043
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 75
Pages 117-125
DOI https://doi.org/10.1016/j.socec.2018.06.001
Keywords Generation Y, Mediterranean-style drinking, Alcoholic beverages consumption.
Public URL https://durham-repository.worktribe.com/output/1357661

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