Larsen, G. and Kerrigan, F. (2018) 'Critical arts marketing.', in The Routledge companion to critical marketing. Abingdon, Oxon ; New York, NY: Routledge, pp. 135-152.
Abstract
Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called “art” or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business is the most fascinating kind of art. During the hippies era people put down the idea of business – they’d say “Money is bad”, and “Working is bad”, but making money is art and working is art and good business is the best art.
| Item Type: | Book chapter |
|---|---|
| Full text: | (AM) Accepted Manuscript Download PDF (748Kb) |
| Status: | Peer-reviewed |
| Publisher Web site: | https://www.routledge.com/9781315630526 |
| Publisher statement: | This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Critical Marketing on 21 Sep 2018, available online: https://www.routledge.com/9781315630526 |
| Date accepted: | 12 March 2018 |
| Date deposited: | 16 November 2018 |
| Date of first online publication: | 21 September 2018 |
| Date first made open access: | 21 March 2020 |
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