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Critical arts marketing.

Larsen, G. and Kerrigan, F. (2018) 'Critical arts marketing.', in The Routledge companion to critical marketing. Abingdon, Oxon ; New York, NY: Routledge, pp. 135-152.


Business art is the step that comes after Art. I started as a commercial artist, and I want to finish as a business artist. After I did the thing called “art” or whatever it’s called, I went into business art. I wanted to be an Art Businessman or a Business Artist. Being good in business is the most fascinating kind of art. During the hippies era people put down the idea of business – they’d say “Money is bad”, and “Working is bad”, but making money is art and working is art and good business is the best art.

Item Type:Book chapter
Full text:(AM) Accepted Manuscript
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Publisher statement:This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Critical Marketing on 21 Sep 2018, available online:
Date accepted:12 March 2018
Date deposited:16 November 2018
Date of first online publication:21 September 2018
Date first made open access:21 March 2020

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