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Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market

Scott, S; Hughes, P; Hodgkinson, I; Kraus, S

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Authors

P Hughes

I Hodgkinson

S Kraus



Abstract

This study explores the psychological factors that influence market diffusion of popular culture digital services. Digital service websites have been diffusing through global markets with relative ease, but the factors influencing this are not well understood. The transition from the brick and mortar services to a digital outlet represents a form of market disruption but the way that this impacts the consumer experience and the way firms engage in innovation are not fully understood, nor are the various cognitive factors driving the adoption rates. There is a need to understand cognitions that influence intent to engage, as well as the perceptions of the social environment in which the service offering occurs. Therefore, we offer an examination of different social contexts (US and UK) to explore the impact of certain attitudes and norms toward online gambling consumption. The results of study demonstrate how variations between online and offline environments impact consumer adoption and market diffusion. Additionally, the results further support the need for more studies to focus on the soft factors that influence their innovation capabilities.

Citation

Scott, S., Hughes, P., Hodgkinson, I., & Kraus, S. (2019). Technology Adoption Factors in the Digitization of Popular Culture: Analyzing the Online Gambling Market. Technological Forecasting and Social Change, 148, Article 119717. https://doi.org/10.1016/j.techfore.2019.119717

Journal Article Type Article
Acceptance Date Aug 12, 2019
Online Publication Date Aug 28, 2019
Publication Date Nov 30, 2019
Deposit Date Sep 3, 2019
Publicly Available Date Mar 29, 2024
Journal Technological Forecasting and Social Change
Print ISSN 0040-1625
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 148
Article Number 119717
DOI https://doi.org/10.1016/j.techfore.2019.119717
Public URL https://durham-repository.worktribe.com/output/1323650

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