Professor Lynda Boothroyd l.g.boothroyd@durham.ac.uk
Professor
Television Consumption Drives Perceptions of Female Body Attractiveness in a Population Undergoing Technological Transition
Boothroyd, L.G.; Jucker, J.-L.; Thornborrow, T.; Barton, R.; Burt, D.M.; Evans, E.H.; Jamieson, M.; Tovee, M.J.
Authors
J.-L. Jucker
T. Thornborrow
R. Barton
D.M. Burt
Dr Elizabeth Evans elizabeth.evans@durham.ac.uk
Associate Professor
M. Jamieson
M.J. Tovee
Abstract
Perceptions of physical attractiveness vary across cultural groups, particularly for female body size and shape. It has been hypothesised that visual media propagates Western ‘thin ideals’. However, because cross-cultural studies typically consider groups highly differentiated on a number of factors, identifying the causal factors has thus far been impossible. In the present research, we conducted ‘naturalistic’ and controlled experiments to test the influence of media access on female body ideals in a remote region of Nicaragua by sampling from villages with and without regular television access. We found that greater television consumption remained a significant predictor of preferences for slimmer, curvier female figures after controlling for a range of other factors in an ethnically balanced sample of 299 individuals (150 female, aged 15-79) across 7 villages. Within-individual analyses in one village over 3 years also showed an association between increased TV consumption and preferences for slimmer figures amongst some participants. Finally, an experimental study in two low-media locations demonstrates that exposure to media images of fashion models can directly impact participants’ body size ideals. We thus provide the first converging cross-sectional, longitudinal and experimental evidence from field-based research, that media exposure can drive changes in perceptions of female attractiveness.
Citation
Boothroyd, L., Jucker, J., Thornborrow, T., Barton, R., Burt, D., Evans, E., …Tovee, M. (2020). Television Consumption Drives Perceptions of Female Body Attractiveness in a Population Undergoing Technological Transition. Journal of Personality and Social Psychology, 119(4), 839-860. https://doi.org/10.1037/pspi0000224
Journal Article Type | Article |
---|---|
Acceptance Date | Oct 6, 2019 |
Online Publication Date | Dec 16, 2019 |
Publication Date | 2020-10 |
Deposit Date | Oct 7, 2019 |
Publicly Available Date | Jan 21, 2020 |
Journal | Journal of Personality and Social Psychology |
Print ISSN | 0022-3514 |
Electronic ISSN | 1939-1315 |
Publisher | American Psychological Association |
Peer Reviewed | Peer Reviewed |
Volume | 119 |
Issue | 4 |
Pages | 839-860 |
DOI | https://doi.org/10.1037/pspi0000224 |
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