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Turning motivation into action : a strategic orientation model for green supply chain management.

Liu, S and Eweje, G. and Lin, Z. and He, Q. (2020) 'Turning motivation into action : a strategic orientation model for green supply chain management.', Business strategy and the environment., 29 (7). pp. 2908-2918.


This study examines the key motivations for a firm to adopt green supply chain management (GSCM) strategic orientation, and the mechanisms that subsequently influence GSCM practices. Three components of GSCM orientation were examined, i.e. strategic emphasis, management support, and resource commitment. Data were collected from a sample of 296 manufacturing firms in China. The results indicate that the most important motivation is environmental concern, followed by customer requirements, cost saving and competitive pressure, while legal requirements were not a significant factor. The results confirm that strategic orientation plays mediating role between motivations and the actual practices. Within the three components of strategic orientation, resource commitment and strategic emphasis have stronger direct impact on practices, whereas the effect of management support on GSCM practices is indirect through resource commitment. This study contributes to the literature by clarifying the key role of strategic orientation in turning GSCM motivations into actions.

Item Type:Article
Full text:Publisher-imposed embargo until 03 July 2022.
(AM) Accepted Manuscript
File format - PDF
Publisher Web site:
Publisher statement:This Liu, S, Eweje, G., He, Q. & Lin, Z. (2020). Turning motivation into action: A strategic orientation model for green supply chain management. Business Strategy and the Environment 29(7): 2908-2918 which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for self-archiving.
Date accepted:24 December 2019
Date deposited:07 January 2020
Date of first online publication:03 July 2020
Date first made open access:03 July 2022

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