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Designing the future : strategy, design and the 4th Revolution : an introduction.

Pitsis, T. and Beckman, S. and Steinert, M. and Oviedo, L. and Maisch, B. (2020) 'Designing the future : strategy, design and the 4th Revolution : an introduction.', California management review., 62 (2). pp. 5-11.


This is an introduction to the special issue of California Management Review on Design Thinking (DT). This special issue joins the growing body of work exploring the idea of DT and whether DT makes a difference in terms enhancing or augmenting the impact of technology—and, as a result, innovation—in a positive way. We have chosen an interesting, relevant, and useful array of papers that provide different approaches, views, and interpretations of applied design thinking. These articles provide both management and scholarly readers with insights in how DT is used, as well as its impact and usefulness in a variety of contexts.

Item Type:Article
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Publisher statement:Pitsis, T., Beckman,S., Steinert, M., Oviedo, L. & Maisch, B. (2020). Designing the future: strategy, design and the 4th Revolution: an introduction. California Management Review 62(2): 5-11. Copyright © The Regents of the University of California 2019 DOI: 10.1177/0008125620907163
Date accepted:21 January 2020
Date deposited:28 January 2020
Date of first online publication:02 March 2020
Date first made open access:18 February 2020

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