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Here we go again : a case study on re-entering a foreign market.

Aguzzoli, Roberta and Lengler, Jorge and Sousa, Carlos and Benito, Gabriel (2020) 'Here we go again : a case study on re-entering a foreign market.', British journal of management. .


Globalization has motivated firms to expand into foreign markets, but internationalization is inherently dynamic. Many firms have exited foreign markets for various reasons, but some later decide to re‐enter those same markets. Based on a case study of a Brazilian multinational's activities in Mexico, this study contributes to the literature on re‐entry decisions of multinational enterprises and their outcomes, focusing on the roles of institutional voids and the experiences of decision‐makers during such processes. The findings suggest that companies learn from their mistakes and reconsider how they approach re‐entry and the resources that may need to be mobilized. However, the learning process is not straightforward as it is clouded by international knowledge myopia. This study highlights how multiple actors and considerations influence re‐entry events.

Item Type:Article
Full text:Publisher-imposed embargo
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Available under License - Creative Commons Attribution Non-commercial No Derivatives.
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Publisher statement:© 2020 The Authors. British Journal of Management published by John Wiley & Sons Ltd on behalf of British Academy of Management. This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial‐NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made.
Date accepted:17 April 2020
Date deposited:21 April 2020
Date of first online publication:25 May 2020
Date first made open access:26 May 2020

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