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Key survival factors in the exhibition industry

He, H.; Lin, Z.; Li, H.

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Authors

H. He

H. Li



Abstract

This study examines the key survival factors in the exhibition industry. Secondary data were collected from 656 exhibitions held in China from 1981 to 2019. The results of Kaplan-Meier analysis show that the probability of failure is significantly lower in large, first-tier cities such as Shanghai than in smaller cities. The survival probability of machinery exhibitions is significantly higher than that of automobile and motorcycle exhibitions. The results of semi-parametric regression with an extended Cox model reveal five key survival factors, namely, exhibition history, start-up size, trade association connection, relevant industry clusters, and public transportation. However, the influence of exhibition history diminishes with time. The findings provide important managerial implications for both the exhibition industry and hosting cities.

Citation

He, H., Lin, Z., & Li, H. (2020). Key survival factors in the exhibition industry. International Journal of Hospitality Management, 89, Article 102561. https://doi.org/10.1016/j.ijhm.2020.102561

Journal Article Type Article
Acceptance Date May 12, 2020
Online Publication Date May 26, 2020
Publication Date Aug 30, 2020
Deposit Date May 13, 2020
Publicly Available Date Nov 26, 2021
Journal International Journal of Hospitality Management
Print ISSN 0278-4319
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 89
Article Number 102561
DOI https://doi.org/10.1016/j.ijhm.2020.102561
Keywords Exhibition, Trade show, Survival analysis, Business failure, Networking capacity, Agglomeration
Public URL https://durham-repository.worktribe.com/output/1270871

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