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Durham Research Online
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The importance of candidate sex and partisan preference over time : a multi-day study of voter decision-making.

Andersen, David J. and DiTonto, Tessa (2020) 'The importance of candidate sex and partisan preference over time : a multi-day study of voter decision-making.', Journal of politics., 82 (4). pp. 1337-1353.

Abstract

Women often face challenges when running for political office, but precisely when and how candidate sex affects voter decision making is unclear. Using a unique multiday, high-information experiment, we examine how the presence of women candidates in an election influences subjects’ information search, candidate evaluations, and vote decisions. We focus on how the partisan alignment of women candidates (whether they run in the subject’s preferred in-party vs. out-party) matters and at which point in the campaign gender is most influential. We find that subjects who see in-party women candidates are more open to considering the out-party candidate, seeking out more information about the candidates in the race. Out-party women candidates strengthen subjects’ initial partisan preferences, however, leading to less search and higher in-party voting rates. We also find that candidate gender is most influential early in the campaign, and its effects diminish as the campaign progresses.

Item Type:Article
Full text:(AM) Accepted Manuscript
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Status:Peer-reviewed
Publisher Web site:https://doi.org/10.1086/708340
Publisher statement:© 2020 by The Southern Political Science Association.
Date accepted:29 April 2020
Date deposited:26 May 2020
Date of first online publication:29 June 2020
Date first made open access:29 June 2021

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