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Dark advertising and the Democratic process.

Saunders, Joe (2020) 'Dark advertising and the Democratic process.', in Big data and democracy. Edinburgh: Edinburgh University Press.

Abstract

Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and a comparison between dog whistles and dark advertisements. Through this, I look to outline some of the ways in which online political advertisements can undermine the democratic process.

Item Type:Book chapter
Full text:Publisher-imposed embargo until 01 July 2023.
(AM) Accepted Manuscript
File format - PDF
(349Kb)
Status:Peer-reviewed
Publisher Web site:https://edinburghuniversitypress.com/book-big-data-and-democracy.html
Date accepted:No date available
Date deposited:01 July 2020
Date of first online publication:01 July 2020
Date first made open access:01 July 2023

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