We use cookies to ensure that we give you the best experience on our website. By continuing to browse this repository, you give consent for essential cookies to be used. You can read more about our Privacy and Cookie Policy.

Durham Research Online
You are in:

Dark advertising and the Democratic process.

Saunders, Joe (2020) 'Dark advertising and the Democratic process.', in Big data and democracy. Edinburgh: Edinburgh University Press.


Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and a comparison between dog whistles and dark advertisements. Through this, I look to outline some of the ways in which online political advertisements can undermine the democratic process.

Item Type:Book chapter
Full text:Publisher-imposed embargo until 01 July 2023.
(AM) Accepted Manuscript
File format - PDF
Publisher Web site:
Date accepted:No date available
Date deposited:01 July 2020
Date of first online publication:01 July 2020
Date first made open access:01 July 2023

Save or Share this output

Look up in GoogleScholar