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Financial literacy and its influence on internet banking behaviour

Andreou, Panayiotis C.; Anyfantaki, Sofia

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Authors

Sofia Anyfantaki



Abstract

This paper presents the survey results for financial literacy among Cypriot adults and reports their financial aptitude and behaviour. Additionally, it investigates for the first time the implications of financial literacy on respondents’ usage of digital financial services, particularly internet banking (i-banking). The focus is on Cyprus, a country that experienced an unprecedented financial crisis in 2013 that resulted in a bail-in and an enormous subsequent shrinkage of the banking sector. Cypriot consumers face an ever-increasing need for financial sophistication to effectively utilise and manage digital banking services. Neverthless, financial literacy is still low in Cyprus, whereby only 37.33% of survey respondents showed proficiency in financial knowledge. The findings indicate that there is a statistically positive relationship between the levels of financial knowledge and the frequency of i-banking use. More importantly, financially illiterate consumers appear to report far more often than their financially literate peers the lack of trust in i-banking, as well as a lack of self-confidence in financial and digital skills as the main reasons for not using this service. The findings highlight the interplay between financial literacy and digital proficiency, and their implication on individuals’ use of i-banking services.

Citation

Andreou, P. C., & Anyfantaki, S. (2021). Financial literacy and its influence on internet banking behaviour. European Management Journal, 39(5), 658-674. https://doi.org/10.1016/j.emj.2020.12.001

Journal Article Type Article
Acceptance Date Dec 8, 2020
Online Publication Date Dec 17, 2020
Publication Date 2021-10
Deposit Date Nov 24, 2020
Publicly Available Date Mar 29, 2024
Journal European Management Journal
Print ISSN 0263-2373
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 39
Issue 5
Pages 658-674
DOI https://doi.org/10.1016/j.emj.2020.12.001
Public URL https://durham-repository.worktribe.com/output/1256834

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