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The Role of Vocal Affect in Persuasion: The CIVA Model

Vaughan-Johnston, Thomas I.; Guyer, Joshua J.; Fabrigar, Leandre R.; Shen, Charlie

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Authors

Thomas I. Vaughan-Johnston

Joshua J. Guyer

Leandre R. Fabrigar

Charlie Shen



Abstract

Past research has largely focused on how emotional expressions provide information about the speaker’s emotional state, but has generally neglected vocal affect’s influence over communication effectiveness. This is surprising given that other nonverbal behaviors often influence communication between individuals. In the present theory paper, we develop a novel perspective called the Contextual Influences of Vocal Affect (CIVA) model to predict and explain the psychological processes by which vocal affect may influence communication through three broad categories of process: Emotion Origin/Construal, Changing Emotions, and Communication Source Inferences. We describe research that explores potential moderators (e.g., affective/cognitive message types, message intensity), and mechanisms (e.g., emotional assimilation, attributions, surprise) shaping the effects of vocally expressed emotions on communication. We discuss when and why emotions expressed through the voice can influence the effectiveness of communication. CIVA advances theoretical and applied psychology by providing a clear theoretical account of vocal affect’s diverse impacts on communication.

Citation

Vaughan-Johnston, T. I., Guyer, J. J., Fabrigar, L. R., & Shen, C. (2021). The Role of Vocal Affect in Persuasion: The CIVA Model. Journal of Nonverbal Behavior, 45(4), 455-477. https://doi.org/10.1007/s10919-021-00373-3

Journal Article Type Article
Acceptance Date May 23, 2021
Online Publication Date Jul 3, 2021
Publication Date 2021-12
Deposit Date May 24, 2021
Publicly Available Date Aug 20, 2021
Journal Journal of Nonverbal Behavior
Print ISSN 0191-5886
Electronic ISSN 1573-3653
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 45
Issue 4
Pages 455-477
DOI https://doi.org/10.1007/s10919-021-00373-3

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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/

Copyright Statement
This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.





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