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AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008

Ditonto, Tessa M. and Lau, Richard R. and Sears, David O. (2013) 'AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008.', Political Psychology, 34 (4). pp. 487-510.

Abstract

In 2008, ANES included for the first time—along with standard explicit measures of old-fashioned and symbolic racism—the Affect Misattribution Procedure (AMP), a relatively new implicit measure of racial attitudes. This article examines the extent to which four different measures of racial prejudice (three explicit and one implicit) predict public opinion during and after the 2008 election, including Americans' views towards several racial policy issues, their evaluations of, and feelings toward, Barack Obama, and their attitudes toward a Black president in general. Oversamples of African American and Latino respondents in the 2008 ANES enable us to broaden our tests of these measures beyond traditional White samples. We find that racial prejudice played an important role for all racial/ethnic groups but that the traditional explicit measures of racism are by far the stronger predictors for all of our dependent variables (compared to the new implicit measure) for both White and Black respondents. Surprisingly, the AMP adds clear explanatory power only to models in the Latino sample.

Item Type:Article
Full text:(AM) Accepted Manuscript
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Status:Peer-reviewed
Publisher Web site:https://doi.org/10.1111/pops.12013
Publisher statement:This is the peer reviewed version of the following article: Ditonto, Tessa M., Lau, Richard R. & Sears, David O. (2013). AMPing Racial Attitudes: Comparing the Power of Explicit and Implicit Racism Measures in 2008. Political Psychology 34(4): 487-510., which has been published in final form at https://doi.org/10.1111/pops.12013. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Date accepted:No date available
Date deposited:15 October 2021
Date of first online publication:18 February 2013
Date first made open access:15 October 2021

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