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Multi-country stated preferences choice analysis for fresh tomatoes

De Salvo, Maria and Scarpa, Riccardo and Capitello, Roberta and Begalli, Diego (2020) 'Multi-country stated preferences choice analysis for fresh tomatoes.', Bio-based and Applied Economics, 9 (3). pp. 241-262.


In this study we investigate consumers’ preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth post-estimation inference to identify what attributes are the main determinants of fresh tomato purchases in each domestic market. We also assess the choice probabilities for tomatoes of various origins and types to illustrate how these post-estimation inference can be used to inform strategies designed to increase the market shares of Italian fresh tomato exports in new markets and to consolidate positions in markets where Italian fresh tomatoes are already appreciated by local consumers.

Item Type:Article
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Publisher statement:This work is licensed under a Creative Commons Attribution 4.0 International License.
Date accepted:02 October 2020
Date deposited:10 November 2021
Date of first online publication:14 December 2020
Date first made open access:10 November 2021

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