Circular economy and digital capabilities of SMEs for providing value to customers: Combined Resource-Based View and ambidexterity perspective

Chaudhuri, A.; Subramanian, Nachiappan; Dora, Manoj

doi:10.1016/j.jbusres.2021.12.039

Circular economy and digital capabilities of SMEs for providing value to customers: Combined Resource-Based View and ambidexterity perspective

Chaudhuri, A.; Subramanian, Nachiappan; Dora, Manoj

Authors

Professor Atanu Chaudhuri atanu.chaudhuri@durham.ac.uk
Professor

Nachiappan Subramanian

Manoj Dora

Abstract

Some small and medium-sized enterprises (SMEs) are involved in recycling plastic waste to produce innovative products. These SMEs have adopted digital technologies, such as 3D printing and blockchain, to gain competitive advantage from their circular economy (CE)-based business models. However, the specific capabilities needed to create value for customers and to generate a competitive advantage for such SMEs are not known. In this study, we conducted in-depth interviews with four SMEs engaged in the CE to identify the specific resources and capabilities needed to provide value to customers. Our findings reveal that SMEs focusing on circular economy initiatives demonstrate exploitation and adaptive capabilities in utilising their CE resources followed by exploration and adaptive capabilities while implementing digital technologies. Our study extends the resource-based view by combining it with ambidexterity to explain the role of specific circular and digital resources and capabilities that SMEs need to provide value to their customers.

Citation

Chaudhuri, A., Subramanian, N., & Dora, M. (2022). Circular economy and digital capabilities of SMEs for providing value to customers: Combined Resource-Based View and ambidexterity perspective. Journal of Business Research, 142, 32-44. https://doi.org/10.1016/j.jbusres.2021.12.039

Journal Article Type	Article
Acceptance Date	Dec 18, 2021
Online Publication Date	Dec 28, 2021
Publication Date	2022-03
Deposit Date	Jan 4, 2022
Publicly Available Date	Jun 28, 2023
Journal	Journal of Business Research
Print ISSN	0148-2963
Publisher	Elsevier
Peer Reviewed	Peer Reviewed
Volume	142
Pages	32-44
DOI	https://doi.org/10.1016/j.jbusres.2021.12.039
Public URL	https://durham-repository.worktribe.com/output/1218848

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Publisher Licence URL
http://creativecommons.org/licenses/by-nc-nd/4.0/

Copyright Statement
© 2021 This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/