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Circular economy and digital capabilities of SMEs for providing value to customers: Combined Resource-Based View and ambidexterity perspective

Chaudhuri, Atanu and Subramanian, Nachiappan and Dora, Manoj (2022) 'Circular economy and digital capabilities of SMEs for providing value to customers: Combined Resource-Based View and ambidexterity perspective.', Journal of Business Research, 142 . pp. 32-44.

Abstract

Some small and medium-sized enterprises (SMEs) are involved in recycling plastic waste to produce innovative products. These SMEs have adopted digital technologies, such as 3D printing and blockchain, to gain competitive advantage from their circular economy (CE)-based business models. However, the specific capabilities needed to create value for customers and to generate a competitive advantage for such SMEs are not known. In this study, we conducted in-depth interviews with four SMEs engaged in the CE to identify the specific resources and capabilities needed to provide value to customers. Our findings reveal that SMEs focusing on circular economy initiatives demonstrate exploitation and adaptive capabilities in utilising their CE resources followed by exploration and adaptive capabilities while implementing digital technologies. Our study extends the resource-based view by combining it with ambidexterity to explain the role of specific circular and digital resources and capabilities that SMEs need to provide value to their customers.

Item Type:Article
Full text:Publisher-imposed embargo until 28 June 2023.
(AM) Accepted Manuscript
Available under License - Creative Commons Attribution Non-commercial No Derivatives 4.0.
File format - PDF
(444Kb)
Status:Peer-reviewed
Publisher Web site:https://doi.org/10.1016/j.jbusres.2021.12.039
Publisher statement:© 2021 This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Date accepted:18 December 2021
Date deposited:05 January 2022
Date of first online publication:28 December 2021
Date first made open access:28 June 2023

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