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Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market

Mencarelli, R.; Lunardo, R.; Lombart, C.; Blut, M.; Henon, E.

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Authors

R. Mencarelli

R. Lunardo

C. Lombart

E. Henon



Abstract

While the emergence of peer-to-peer (P2P) platforms has revolutionized the way people exchange goods, these platforms face the need to provide appealing products offered by independent providers. However, those providers have to deal with anonymous buyers, potentially hindering their perception of control over the exchange and their subsequent willingness to use the platform. Our research addresses this issue of providers’ control. Because prior research uses either environment-centric or individual-centric measures of control, no accurate measure of perceived control exists. This research aims to contribute by providing a scale that—in line with control theories—differentiates among the perceptions of control that derive from individual (i.e., skills-related) and those that emerge from the environment (i.e., security-related, autonomy-related). The results of four empirical studies performed in the second-hand market provide strong empirical support for the validity of our control scale, and its ability to explain the provider’s experience on the P2P platform.

Citation

Mencarelli, R., Lunardo, R., Lombart, C., Blut, M., & Henon, E. (2022). Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market. Marketing Letters, 33(3), 523-541. https://doi.org/10.1007/s11002-022-09619-6

Journal Article Type Article
Acceptance Date Jan 25, 2022
Online Publication Date Feb 7, 2022
Publication Date 2022-09
Deposit Date Jan 27, 2022
Publicly Available Date Feb 7, 2023
Journal Marketing Letters
Print ISSN 0923-0645
Electronic ISSN 1573-059X
Peer Reviewed Peer Reviewed
Volume 33
Issue 3
Pages 523-541
DOI https://doi.org/10.1007/s11002-022-09619-6
Public URL https://durham-repository.worktribe.com/output/1215776

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Copyright Statement
This version of the article has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: https://doi.org/10.1007/s11002-022-09619-6





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