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Becoming Fans: Socialization and Motivations of Fans of the England and U.S. Women’s National Football Teams

Allison, Rachel and Pope, Stacey (2022) 'Becoming Fans: Socialization and Motivations of Fans of the England and U.S. Women’s National Football Teams.', Sociology of sport journal. .

Abstract

The professionalization, commercialization, and mediatization of women’s football have opened new opportunities for fan attachments, engagements, and identities. Yet limited empirical research has addressed how or why fandom develops for women’s football, particularly in comparative perspective. We rely on in-depth interview data collected with adults in England (n = 49) and the United States (n = 53) who attended live matches of the 2019 Women’s World Cup to address pathways into and motivations for fandom. We find that awareness of and attachment to women’s football developed through exposure to women’s football mega events or online women’s football communities, through having played football, or after being recruited by existing fans. For English fans only, fandom included when men’s teams added women’s sides or through attending local women’s matches. Motivations for fandom included connections to players, family, and friends, appreciation of athletic talent, a commitment to gender equality, entertainment, and the inclusivity of fan cultures.

Item Type:Article
Full text:(AM) Accepted Manuscript
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Status:Peer-reviewed
Publisher Web site:https://doi.org/10.1123/ssj.2021-0036
Publisher statement:Accepted author manuscript version reprinted, by permission, from Sociology of Sport Journal, 2022, https://doi.org/10.1123/ssj.2021-0036. © Human Kinetics, Inc.
Date accepted:No date available
Date deposited:01 April 2022
Date of first online publication:16 December 2021
Date first made open access:01 April 2022

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