Professor Mariann Hardey mariann.hardey@durham.ac.uk
Professor
Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach
Hardey, Mariann ; Ahmed, Wasim; Fenton, Alex; Koral, Chris
Authors
Wasim Ahmed
Alex Fenton
Chris Koral
Abstract
Aims/Objectives: This study aims to examine a linked future for a Net Zero global economy. Such a future is examined through network-driven change and informed by co-action and shared business management practices. Methodology used in the study: We employ an action case (AC) approach to understand the impact of national and worldwide Net Zero policy for small and medium-sized enterprises (SME). We drew upon a qualitative survey with SMEs alongside a social network analysis (SNA) of Twitter data. Findings: We discovered a substantial predictive effect of policy support in the SME social media material regarding Net Zero attitudes. Our findings indicate that reinforcing messages on policy support and assisting enterprises in adopting the new objectives may considerably enhance Net Zero accountability and serve as the foundation for an intervention strategy in policy-focused programmes for SMEs.
Citation
Hardey, M., Ahmed, W., Fenton, A., & Koral, C. (2023). Enlightened Participation: SME Perspectives about Net Zero on Social Media using the Action Case Approach. IIM Kozhikode Society & Management Review, https://doi.org/10.1177/22779752231166521
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Mar 13, 2023 |
| Online Publication Date | May 11, 2023 |
| Publication Date | 2023 |
| Deposit Date | Mar 14, 2023 |
| Publicly Available Date | Mar 14, 2023 |
| Journal | IIM Kozhikode Society & Management Review |
| Print ISSN | 2277-9752 |
| Electronic ISSN | 2321-029X |
| Publisher | SAGE Publications |
| Peer Reviewed | Peer Reviewed |
| DOI | https://doi.org/10.1177/22779752231166521 |
| Public URL | https://durham-repository.worktribe.com/output/1179679 |
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Copyright Statement
This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Published Journal Article
(4.3 Mb)
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Publisher Licence URL
http://creativecommons.org/licenses/by/4.0/
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