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Potent brews : a social history of alcohol in East Africa 1850-1999.

Willis, J. (2002) 'Potent brews : a social history of alcohol in East Africa 1850-1999.', Oxford: James Currey. Eastern African studies.


This is the first general history of alcohol and drinking in East Africa. It contributes to an emerging field of African social history in distinctive and innovative ways. Willis's central theme is "power" - from customary beliefs in alcohol as a symbol of authority and a means of enhancement and privilege, to the use of power in advertising and discourse on the consumption of modern bottled beers and spirits. It is Willis's contention that attitudes towards alcohol have become more similar across the region over time. Willis achieves a full chronological span of nearly two centuries. He lays considerable emphasis upon the late-colonial and post-colonial years; thus bringing out the continuities of these years which historians of eastern Africa have tended to overlook. Oral material from three case study areas in Uganda, Kenya and Tanzania are integrally woven in with archival and newspaper sources, each reinforcing and elaborating the other.

Item Type:Book
Keywords:Drinking, Power, Beliefs, Uganda, Kenya, Tanzania.
Full text:Full text not available from this repository.
Publisher Web site:
Date accepted:No date available
Date deposited:No date available
Date of first online publication:January 2002
Date first made open access:No date available

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